Need we say more? All the best for 2012.
Happy Healthy test – Australians Only
Posted: 22nd December 2011 in ResearchTags: marketing, websites
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Well Australia we have our own happily healthy test for you to do, brought to you by those lovely people at Nestle. The survey is run by Galaxy research and ties happiness to health, which apparently has not been done before. So your health or happiness according to the site are linked and circular, i.e. happy drivers health and if you are healthy you will be happy etc etc.
You can try the test here, it takes about 20 minutes and covers a wide variety of questions. Your result can then be compared to your state, gender, family, age. income etc. Some interesting facts from the scores:
- Tasmania seem to be the most unhappy state
- Men are more stressed
- Those married or in a de facto relationship are the unhealthy/ happy bunch
- People earning less money scored lover than those earning a lot
- Those with full time work are the most stressed and unhappy
Be interesting to watch where this goes and what they do with the data, as this would allow all sorts of opportunities. Being able to login and check your scores over time would be awesome. Oh, and where is the Facebook page? We scored 55 after doing the test. Not bad, and better than most of you. Sitting in a cafe and blogging, seems to be working for us.
Take the test here: HHQ Test
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In recent weeks we have seen the quiet launch of a new Kids Activities website. Apparently created by a frustrated Sydney mum, tired of the fragmented market in kids activities, from guitar lessons to cricket and rugby, from Manly to Bankstown and of course across Australia with the need to keep the kids entertained during school holidays and away from the TV the rest of the time. The site has initially been set up as a directory, with multiple listings of kids activities using Google maps and is likely to expand into other areas over time. The site is professional and easy to use and caters to the likes of advertisers or those seeking a listing in the Directory as well as those seeking an activity. Listings are free at this time, to build up the listing base which appears to be working.
No doubt that in time the likes of Fairfax who have Essential Baby and News, who recently bought Kidspot will want more exposure in this space, not to mention some of the larger FMCG companies also marketing to this demographic of mums with kids of 4 years plus. Not only that, but with all the talk of child obesity and the need to get kids out from behind the computer games console or the computer, the focus on this space is sure to grow. Whether the kids will get out from behind the gaming console or not we don’t know.
The site looks professional and good luck to the folk at Active Activities, always good to see new quality sites coming into the Australian Market. More information at www.activeactivities.com.au.
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Fred Bare in Australia has just launched their new website at fredbare.com. If you are into designer kids clothing then Fred Bare is definitely the place to be. Beautiful girls dresses, clothes and accessories as well as boys paints and shorts. All available to purchase online in the new eboutique. You can check out the Fred Bare online store here. Fred Bare also seem to have made a different range available to what you would normally see in David Jones.
Great clothes, great quality and lovely people. If you want your kids looking cute in clothese that will actually last longer than a couple of weeks or washes, Fred Bare is the place to be.
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The retail brands of MBF, HBA and Mutual Community have all joined with Bupa. Bupa is a global healthcare provider that reinvests profits into member benefits. MBF, an icon of the Australian Health Insurance sector and around for over 60 years is now no more. Well not actually. There is what appears to be a placeholder page at www.mbf.com.au but nothing else and trying to find anything leads you directly to Bupa or the most relevant Bupa page. Likewise with HBA and Mutual Community. So looks like from now 1 brand and 1 site to service all the old retail brands members and from the Bupa site this is around 3 million in Australia. Not a bad market share. No doubt, a lot of bargaining power in the health and related industries going forward.
The Change
Looks like going forward all things MBF, HBA and Mututal Community will now be provided by Bupa health insurance from claims and quotes through to life insurance, car insurance etc. Hope the Movie Tickets and discounts continue. Given that Bupa reinvests profits this does indeed look attractive. Bupa is claiming no change to cover levels and more benefits as well as online tools and apps around things like health assessments.
Good luck on what seems like a seamless transition. We guess there will be a lot of rebranding, changed signage and other work going on behind the scenes, lots of busy feet pedaling under what seems like a calm transition.
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We met with Adam Carter this week. nice bloke and trying to get his business going online. Interesting to see how folks from a non digital background grasp the online world and their view of opportunities. While Adam is first and foremost a personal trainer in Sydney he also operates sells gym equipment, more specifically the Lebert Equalizer. I understand from Adam this is the dogs bollocks of gym equipment and just by looking at the stuff you have the potential to feel fitter.
Adam will also design you a training program as he has for us which will get you on your way. Adam has a number of years in the training industry, is a nice guy and will help you achieve your fitness goals. Adam operates out of the Fitness First here in Sydney.
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We had to go through the process of selecting a credit card recently. There is a lot going on out there is credit card land and search. There are a lot of affiliates out there trying to play in this space. Obviously creditcards.com.au ranks well, but we wonder for how long for the term. The site is not bad though even if the look and feel is a little dated. Very text heavy home page.
Next was creditcardcompare, the domain ensuring there is at least 1 comparison card in the mix, again an OK site with some interesting search options. Often wonder who is behind these and providing the data.
The as Google promisses the brands are there, so we find BankWest, Virginmoney, Citibank, Westpac and HSBC. Westpac being the only 1 of the “big 4″ banks in the top 10 from what I can see anyway. Woulnt a good experience be to have more of these players in the result. Where are RateCity and InfoChoice, 2 of the bigger affiliate players. I suspect off chasing longer tail terms ratehr than just the head terms, nevertheless.
What about at a product level. Here we start to get a little more lucky. Westpac, American Express, Commonwealth Bank and the NAB all have a showing. On the Platinum card a more reasonable shoing again or Commonwealth Bank, MasterCard, American Express, even InfoChoice making their presence felt. I can see from search suggest that the Wesptac Low rate credit card seems to be a favourite along with the Commonwealth Bank Low Rate Credit card. NAb also got a look in but no ANZ. On the balance transfer front all we see is affiliates. No banks, assuming they do actually provide this service.
OK, how about rewards cards? Smae only affiliates and then MasterCard and Visa.
Lookiong at the back link profiles in this space there is a lot of cleaning up to do. Also a lot of direct match domains. Times they are a chinging.
Sure these are some missed opportunities? Must say however, I am thinking of changing cards now.
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Mothers Day is around the corner and Australis retailers are hoping Australian consumer hands will come out of their savings accounts and into the shops. As usual our retailers are doing a stirling job, but lets look online. Mothers Day shopping can begin.
Roses Only
Roses Only have a splash page to help with orders we assume and then a landing page of flowers, roses and hampers so you can decide on the right mothers day gift for mum. They also have a gift guide so you can check out the mum types, godmothers, working mums etc and see the suggested flowers obviously appropriate for you mum. Not sure of the science behind this but it looks like fun and shows some innovation on behalf of the Roses Only Team. From experience Roses Only delivers quality products just wish they would update their website. Flowers and lunch are clear winners for mothers day. Try to avoid Lingerie and vacuum cleaners, definitely dont have the same effect.
Auctioneers and Bid sites
Ebay, clearly is not in the Mothers Day spirit. Grays Online gets it, with a nice Mothers Day page helping you buy everything from a coffee machine, a dryer stand to steam cleaner or ofcourse you guessed it wine. Did a guy put this list together? Good on ya Greys for recognising Australian mums.
Shopping
Missed the boat, or the boat has not left the harbour yet for Shopping.com. Everythingbutflowers.com.au has an awesome range of mothers day gifts, carefully thought out. BCL is on board but going for that Gumtree look, ugly but functional. Lots of suggestions for Mothers Day from bad back treatments through to hampers and so on. Gifts.com.au is by far the best for those of you without a clue. They can help with gifts by personality type, star mom or category. So if you have no idea what to buy mum, start here. You can also cut to the chase at Mothersdaygiftideas.com.au which has one sole focus, mothers day gift ideas, but do have a link called Lingerie and although the link is broken this could be kind of weird.
Experience Sites
Red Balloon one of the leading experience websites is there for you on Mothers Day with a range of gifts selected for mum. Just not sure the Beer & BBQ course was what your mum may have had in mind. Adrenalin, that other experience website is obviously for real men with one little banner for mums day, unless you want to sent her off in a V8 Supercar or skydiving. But if hot air ballooning, surfing or jet boats are for your mum, Adrenalin is the place for you. Maybe mother-in-law is what you are thinking of these gifts…
Offline retailers
Huh? Westfield! This new hub of fashion and all things shopping has nothing on Mothers day. Takes a second glance and wipes eyes. Yes, nothing we could find. David Jones is on the ball though, from handbags to Cupcakes and aromatherapy, you can even shop online for mum here. Myer have a top 10 offline mums gift ideas sort of page with everything from Flip cameras to e book readers to scents. Not a bad effort but I think you have to visit the store.
Stay on the pulse
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All the SEO’s in town were very exited this week with SMX, right here in Sydney. International speakers included Danny Sullivan, Rand Fishkin, Marty Weintraub and Rob Kerry to mention a few. For an alternate and somewhat morbidly funny take on SMX, you can visit here. All in All we understand an excellent 2 days of SEO, networking and knowledge sharing, rounding out with the SEO Elite final day in Manly today. SMX is one of the leading search conferences in Australia and well worth attending