About us
Online Marketing is changing, new and can bring great reward. Skills are scarce and online campaigns range from ridiculous to highly innovative and smart. In many cases you just don’t know if something will work or not. Digital managers, agencies and E Com managers are all learning. There is much to consider, from usability to SEO to engagement to conversion. And that’s just on-site. If you are doing something online, then you probably have one of the following objectives:
- Selling a product or service
- Generating sales leads
- User registration for future email marketing
There are also many ways to market your business online. Key online activities include:
- Affiliate marketing – rewarding others to market your product
- Banner Advertising – placing ads through networks onto other high traffic websites. Close to traditional advertising
- Email marketing – Great for selling to existing customers, not so great for trying to find new customers
- Offline marketing- A necessary evil
- Partnerships – Good for traffic and trust
- Search engine marketing – You want relevant traffic, this is the way to go
- Social Media – You want buzz, it may be here, but an area you cannot ignore
Internet marketing is exciting, interesting and rewarding when successful. The flexibility often allows smaller businesses to move faster and be more effective in this space, while larger corporates consider brand protection, budgets and ROI. Large or small, if you have an online presence, you will need to be marketing your website.