Huggies – Hugs for Healing

Posted: 25th March 2013 Marketing in Campaigns
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Huggies has released their Hugs for Healing campaign today and donated $100,000 to the Children’s Hospital Foundation Australia which represents 5 of Australia’s major children’s hospitals.

Well done, a great cause and ofcourse very close to the pregnancy and baby focus?of Huggies.com.au.

The donation will go toward funding medical equipment to sick babies and toddlers. Over 1,2m sick babies or toddlers are admitted to Hospitals every year.

The really cool thing about this campaign is that you can release a balloon on the Huggies website. Click to release a balloon and show your support. Just like a real one, kind of. This is also not a direct call for donations.

Well done Huggies another great imitative from a great brand.

 

 

 

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