Archive for the ‘Campaigns’ Category

New Durex Ads

Posted: 29th June 2015 Marketing in Campaigns
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New Durex ad for the Discover Adult Toy Range, trying to make them an everyday part of your sex life. From a trusted brand every father with teenage daughters hates, now finding a place ion your bedroom. Interesting angle. You be the judge.

Keep the Heart Beating

Posted: 8th June 2015 Marketing in Campaigns
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How could you not. The second biggest issue Australians are concerned about is the environment, global warming and above all whether corporations are genuinely trying to make a difference or just hitching a ride on the bandwagon. Kimberly Clark (KC) is one such organisation genuinely trying to make change and not just for the sake […]

Toilet Training Time Again

Posted: 20th January 2014 Marketing in Campaigns, Internet Marketing
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Yes folks, those friendly people at Kimberley Clark, the home of Huggies nappies have just released their new campaign around toilet training and not only that, there is a School of Toilet Training, who would have thunk. Seems more and more folk are actually looking for puppy toilet training, who knows what the similarities are. […]

Comments Off on Integrated Marketing is where it is at

How many times you do you see significant dollars going to above the line media and some throw away funds put into digital and mostly display or paid search. Why because the mentality is that we should pay for media and ofcourse there is a large industry and infrastructure out there perpetuating this. Paid and […]

Huggies – Hugs for Healing

Posted: 25th March 2013 Marketing in Campaigns
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Huggies has released their Hugs for Healing campaign today and donated $100,000 to the Children’s Hospital Foundation Australia which represents 5 of Australia’s major children’s hospitals. Well done, a great cause and ofcourse very close to the pregnancy and baby focus?of Huggies.com.au. The donation will go toward funding medical equipment to sick babies and toddlers. […]

New Bupa Blog and Blog Awards

Posted: 11th March 2013 Marketing in Campaigns, Internet Marketing
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Bupa has recently launched their new Bupa Blog?and there are all sorts of interesting things going on over there from info graphics to competitions and more. Bupa certainly seems to have found the digital band wagon and is doing a great job in leaving their competitors behind. Health Blog Awards 2103 In trying to find […]

Valentines Day Gifts – Why you need one!

Posted: 8th February 2013 Marketing in Campaigns
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Its Valentines Day next week and all Australian males feel?their?wallets quiver and the pressure of expectations upon them. Not so much from their partners but from the barrage of retailers and other marketers all telling them that if they don’t step up?i.e.? spend money and buy their product, then they don’t love their Valentines. Pressure […]

Bupa Sports Zone

Posted: 15th January 2013 Jeff in Campaigns
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Bupa has just released their new Sports Zone on Bupa.com.au in their Health & Wellness section of the website. The Sports Zone plays on their relationship with Cricket Australia and brings you interviews and information as well as tips from cricket coach, Mickey Arthur and Craig McDermott, former international fast bowler. If you are a […]

Comments Off on Christmas Hamper time – What should you send your customers

Its that time of the year again, Ho Ho HO, which can be kind of creepy if you are not in a big red suit wearing a fake grey beard and even more weird if you are?cruising?around around in bad?neighbourhoods?on your own. Moving right along. So, it is Christmas time or Xmas as those on […]

Ticketek new mobile platform

Posted: 23rd November 2012 Marketing in Campaigns
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When the new Pink concert was announced, and don’t we all love Pink, nearly 200,000 people visited the mobile site on that day to buy tickets. We knew Pink would be big, but not that big. Wow. We also knew mobile was or is going to be big but it is really coming into its own now. Cameron […]