Archive for the ‘Internet Marketing’ Category

Health4you launches in Australia

Posted: 13th January 2015 Marketing in Internet Marketing
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So we have a new health, fitness & wellness directory/ community/ way to connect with health providers or whatever you call these things these days. And yes, I know the owner and am throwing them a bone on launch, full disclosure. But, if you look around there are not a lot of quality dedicated, directory […]

Resolution Media SEO Training

Posted: 11th November 2014 Marketing in Internet Marketing, SEO
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Resolution Media who used to be Bruce Clay until July last year are running SEO training in Sydney and Melbourne. As SEO (Search Engine Optimisation) has gotten broader, so has the training and this training covers copy writing for the web and insights, conversion tactics and some social and local search. A lot in 1 […]

New niche aggregators

Posted: 6th September 2014 Marketing in Internet Marketing
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Anyone notice the new aggregator niche directory sites growing in prevalence. So There is Yellow Pages, TruLocal which are the big guys, but cn you beat a niche directory focussed around a specific topic and servicing that target market. For example, can the Yellow Pages really look after your plumbing as well as your Kids […]

The Happiest Man in Search

Posted: 19th June 2014 Marketing in Internet Marketing, SEO
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Yes folks, believe it or not there is such a thing. Search marketing and a happy man. We have found the happiest guy in SEM in Australia, in fact of all places in Melbourne. His name is Aaron and he is, well happy. When asked what makes him happy he replied that search is such […]

Toilet Training Time Again

Posted: 20th January 2014 Marketing in Campaigns, Internet Marketing
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Yes folks, those friendly people at Kimberley Clark, the home of Huggies nappies have just released their new campaign around toilet training and not only that, there is a School of Toilet Training, who would have thunk. Seems more and more folk are actually looking for puppy toilet training, who knows what the similarities are. […]

Comments Off on Integrated Marketing is where it is at

How many times you do you see significant dollars going to above the line media and some throw away funds put into digital and mostly display or paid search. Why because the mentality is that we should pay for media and ofcourse there is a large industry and infrastructure out there perpetuating this. Paid and […]

Comments Off on ActiveActivities launches in New Zealand

ActiveActivities, one of the largest providers of kids activities in Australia has now launched in New Zealand. ActiveActivities has been helping mums, dads, carers and grandparents find kids activities in their area as well as well as the giving the providers of these activities a platform to showcase what they do and where they are […]

Beware the Cloud

Posted: 23rd June 2013 Marketing in Internet Marketing, SEO
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Edward Snowden has come forward to expose the surveillance of the NSA, and when you read the article, if you believe it, he seems like a smart, principled individual who is trying to do the right thing. If what he says is true, this is also potentially the end of cloud computing as we know […]

SMX Sydney 2013

Posted: 30th March 2013 Marketing in Internet Marketing, SEO
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Yes, that time of the year when the search geeks go our snorting in force. SMX in Sydney from 3rd – 4th April in the Sydney CBD at the Hilton Hotel, a lovely venue. Good blend of international and local speakers including Marty Weintraub of Aimclear and Rand Fishkin of SEOmoz and ofcourse Jeremy Bolt […]

New Bupa Blog and Blog Awards

Posted: 11th March 2013 Marketing in Campaigns, Internet Marketing
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Bupa has recently launched their new Bupa Blog?and there are all sorts of interesting things going on over there from info graphics to competitions and more. Bupa certainly seems to have found the digital band wagon and is doing a great job in leaving their competitors behind. Health Blog Awards 2103 In trying to find […]