Archive for the ‘Research’ Category

Testing Cosmetics on Animals

Posted: 6th May 2013 Marketing in Research
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Testing cosmetics on animals is not cool!. Well done Choice for raising this issue of animal testing. According to the Choice article and their spokes lady on 2GB today, animal testing of cosmetics is alive and well and mandatory or a legal requirement in China. Many brands selling cosmetics into Australia also sell into the […]

New ASICS Website

Posted: 26th March 2012 ws in Research
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If you are into running, the new ASICS website is actually quite awesome. From the perspective of someone who is planning to run anywhere from 10k to marathon. The site also takes into account ¬†your profile, the training period required and then suggests a program. Some of the folk in the office have been using […]

Happy Healthy test – Australians Only

Posted: 22nd December 2011 ws in Research
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Well Australia we have our own happily healthy test for you to do, brought to you by those lovely people at Nestle. The survey is run by Galaxy research and ties happiness to health, which apparently has not been done before. So your health or happiness according to the site are linked and circular, i.e. […]

Good books to read

Posted: 30th June 2010 ws in Research
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If you are looking for a great read, try these: Make it Stick by Dan and Chip Heath Don’t make me think by Steve Krug This is essential reading for anyone involved in web design or wed development and reinforces the need for simplicity and usability combined with how to get your core message across […]

Use of Subdomains

Posted: 17th May 2010 ws in Research
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More and more sites seem to be splitting up their websites by using sub domains. From an SEO perspective, each is seen as a new domain. Nevertheless, an interesting strategy: Take Kidspot for instance, a well known kids website started in Melbourne, which has enjoyed phenomenal growth in recent years. They have the kidspot.com.au website […]