Are you having a conversation?

Posted: 28th April 2014 Marketing in Digital Assets
Comments Off on Are you having a conversation?

The number of times I hear a marketing person people talking about having conversations with brands on social media is incredible. People!

  • You cannot have a conversation with a brand
  • Only the people that work for the brand can, and they come and go
  • The Oxford English Dictionary defines a conversation as follows:
    • “A talk, especially an informal one, between two or more people,
      in which news and ideas are exchanged”
    • “Talk” by said dictionary is defined as spoken words
    • This it is impossible to have a “conversation” with a brand

Interesting SLIDESĀ on this exact topic:

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