Comments Off on Integrated Marketing is where it is at

How many times you do you see significant dollars going to above the line media and some throw away funds put into digital and mostly display or paid search. Why because the mentality is that we should pay for media and ofcourse there is a large industry and infrastructure out there perpetuating this. Paid and above the line media is not wrong and is very much part of the marketing mix. But, getting this to work in tandem with digital assets is key and avoiding the mistake of campaign or disposable media is even more important.

How do you integrate digital to your campaigns. How do you leverage your online assets to support these campaigns. How do you value and use organic marketing means such as social media and SEO?

 

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