This is catchy, youve been warned. We couldn’t resist sharing, good sound and beautiful art.
Comments Off on New ASICS Website
If you are into running, the new ASICS website is actually quite awesome. From the perspective of someone who is planning to run anywhere from 10k to marathon. The site also takes into account your profile, the training period required and then suggests a program.
Some of the folk in the office have been using the BUPA smartrunner app for this and found while the program suggested by the ASICS site was similar, it gave a lot more useful information and less disclaimers. Don’t get us wrong the BUPA app is still great and also useful on the mobile, given that it is an app. You can find it on iTunes here – Bupa smartrunner app.
On the ASICS site, the only issue is the manual input of data. I have a Garmin which automatically updates the Garmin Connect site and is really good, but does not have the planner. If this is to work, I fear ASICS will need to tie up with the likes of Garmin or Polar or both to allow the upload of data, but it still beats a spreadsheet.
Comments Off on Valentines Day – Roses are the answer?
Well its Feb and its Valentines Day, time to spend your hard earned dollars on the one you love. And if you doubted it, then there are plenty of ads on the radio, TV and online telling you that you are not in fact loved unless there is a lot of money spent on you, from a hot balloon ride sometime in the future to dinner and flowers.
Lets get back to basics. Valentines Day, or Saint Valentines Day of even shorted here in Australia to V Day is a day to remember your loved ones and generally send them flowers, chocolates or a card and in certain cases anonymously. You can find out more about Valentines Day history on the Wiki.
The traditional shapes or figures associated with Valentines day include a Heart, Cupid or Doves.
In reality anybody who is selling anything suddenly has a reason why it is the perfect gift for Valentines Day and that you are not expressing your love unless you buy that specific thing.
So we like Roses Only, they do Roses and if you are going send Valentines Day Flowers, they have a good mix and are reliabgle. Finally you get what you see, after having some bad experiences with other online flower shops.
Happy Valentines Day.
Happy Healthy test – Australians Only
Posted: 22nd December 2011 ws in ResearchTags: marketing, websites
Comments Off on Happy Healthy test – Australians Only
Well Australia we have our own happily healthy test for you to do, brought to you by those lovely people at Nestle. The survey is run by Galaxy research and ties happiness to health, which apparently has not been done before. So your health or happiness according to the site are linked and circular, i.e. happy drivers health and if you are healthy you will be happy etc etc.
You can try the test here, it takes about 20 minutes and covers a wide variety of questions. Your result can then be compared to your state, gender, family, age. income etc. Some interesting facts from the scores:
- Tasmania seem to be the most unhappy state
- Men are more stressed
- Those married or in a de facto relationship are the unhealthy/ happy bunch
- People earning less money scored lover than those earning a lot
- Those with full time work are the most stressed and unhappy
Be interesting to watch where this goes and what they do with the data, as this would allow all sorts of opportunities. Being able to login and check your scores over time would be awesome. Oh, and where is the Facebook page? We scored 55 after doing the test. Not bad, and better than most of you. Sitting in a cafe and blogging, seems to be working for us.
Take the test here: HHQ Test
Comments Off on Kids activities – new website
In recent weeks we have seen the quiet launch of a new Kids Activities website. Apparently created by a frustrated Sydney mum, tired of the fragmented market in kids activities, from guitar lessons to cricket and rugby, from Manly to Bankstown and of course across Australia with the need to keep the kids entertained during school holidays and away from the TV the rest of the time. The site has initially been set up as a directory, with multiple listings of using Google maps and is likely to expand into other areas over time. The site is professional and easy to use and caters to the likes of advertisers or those seeking a listing in the Directory as well as those seeking an activity. Listings are free at this time, to build up the listing base which appears to be working.
No doubt that in time the likes of Fairfax who have Essential Baby and News, who recently bought Kidspot will want more exposure in this space, not to mention some of the larger FMCG companies also marketing to this demographic of mums with kids of 4 years plus. Not only that, but with all the talk of child obesity and the need to get kids out from behind the computer games console or the computer, the focus on this space is sure to grow. Whether the kids will get out from behind the gaming console or not we don’t know.
The site looks professional and good luck to the folk at Active Activities, always good to see new quality sites coming into the Australian Market. More information at www.activeactivities.com.au.
Comments Off on New Fred Bare Kids Clothing Website Live
Fred Bare in Australia has just launched their new website at fredbare.com. If you are into designer kids clothing then Fred Bare is definitely the place to be. Beautiful girls dresses, clothes and accessories as well as boys paints and shorts. All available to purchase online in the new eboutique. You can check out the Fred Bare online store here. Fred Bare also seem to have made a different range available to what you would normally see in David Jones.
Great clothes, great quality and lovely people. If you want your kids looking cute in clothese that will actually last longer than a couple of weeks or washes, Fred Bare is the place to be.
Comments Off on MBF has joined BUPA
The retail brands of MBF, HBA and Mutual Community have all joined with Bupa. Bupa is a global healthcare provider that reinvests profits into member benefits. MBF, an icon of the Australian Health Insurance sector and around for over 60 years is now no more. Well not actually. There is what appears to be a placeholder page at www.mbf.com.au but nothing else and trying to find anything leads you directly to Bupa or the most relevant Bupa page. Likewise with HBA and Mutual Community. So looks like from now 1 brand and 1 site to service all the old retail brands members and from the Bupa site this is around 3 million in Australia. Not a bad market share. No doubt, a lot of bargaining power in the health and related industries going forward.
The Change
Looks like going forward all things MBF, HBA and Mututal Community will now be provided by Bupa health insurance from claims and quotes through to life insurance, car insurance etc. Hope the Movie Tickets and discounts continue. Given that Bupa reinvests profits this does indeed look attractive. Bupa is claiming no change to cover levels and more benefits as well as online tools and apps around things like health assessments.
Good luck on what seems like a seamless transition. We guess there will be a lot of rebranding, changed signage and other work going on behind the scenes, lots of busy feet pedaling under what seems like a calm transition.